Tuesday, April 06, 2010
Health Insurance Communcations Study
Pitney Bowes recently released a results of a study discussing communications between health insurance companies and their customers. It seems, believe it or not, that most people, even though they have e-mail accounts, prefer paper EOB (explanation of benefit) forms. Clearly, some education and/or marketing efforts need to be implemented if insurance companies want to take better advantage of technology like electronic statement presentment - really kind of a form of COLD/ERM (electronic report management).