Tuesday, April 06, 2010

Health Insurance Communcations Study

Pitney Bowes recently released a results of a study discussing communications between health insurance companies and their customers. It seems, believe it or not, that most people, even though they have e-mail accounts, prefer paper EOB (explanation of benefit) forms. Clearly, some education and/or marketing efforts need to be implemented if insurance companies want to take better advantage of technology like electronic statement presentment - really kind of a form of COLD/ERM (electronic report management).

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