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Friday, April 04, 2014

AIIM 2014, Freakanomics, and Freddie Mercury

Just got back from enjoying three days at the AIIM Conference 2014 in Orlando. Yes, the weather was great - especially considering the winter/spring we had/are having up here in northwestern PA. But, as I predicted in my previous post, I ended up spending very little time outside enjoying the weather. Instead, my time was spent mostly indoors at the conference, enjoying great conversations, ideas, networking, sessions, and alright, I had a few beers.

I'll have full coverage of the event in my next premium issue of DIR, coming out next week, but I wanted to go over one thought I had, which was re-enforced by a podcast I happened to be listening to on the way home. That thought is that we in the technology industry often get way ahead of the end users. No, this is not anything strikingly new, but I think we all need a little reminding now and then.

For example, I attended a roundtable on high-volume scanner. Mark Brousseau (a former DIR editor many moons ago) was the host and, as always, he did a great job encouraging audience participation. In other words, he called people out and demanded to know why they were there. Anyhow, the biggest problem among the end users at the roundtable was manual sorting of documents. One user specifically complained about having to print and insert bar-coded separator sheets before scanning, even though they were licensing capture software from a vendor who has an auto-classification option. Heck, there are multiple auto-classification products on the market. I've seen the demos and they seem to work well enough, but as usual, in many cases the users seem to be too heads down with their operations to want to try anything new. Based on my experience covering capture technologies like OCR and IDR, I'm convinced that it's just a matter of time before auto-classification is widely adopted - it's just that that time is not here as fast as many vendors want it to be.

In addition, I heard more than one comment about the lack of technological savvy of many of the conference attendees. I think they may have felt they were talking over the attendees' heads-which they may have been. But, this is a good reality check. It helps everyone realize that the buyers are not as sophisticated as we often want them to be. After all, these attendees each spent probably a couple grand to come to the event, so they weren't there to fool around. They were looking for something - but maybe it wasn't quite the advanced something that many vendors were pitching - at least not yet. Remember, it takes an acorn to grow an oak.

Finally, all of this was re-enforced on my ride home when listening a recent Freakonomics podcast. It is titled "It's Fun to Smoke Marijuana,"and no , that's not the title of an old Cheech & Chong album (well, maybe it is too), but in this case it is referring to what is supposedly being said by Queen when you play their hit single "Another One Bites the Dust" backwards. Basically, if you don't know they are supposed to be saying that, it sounds like gibberish, but if you are listening for it, it's like how could you miss it?

The podcast is about how people's perspectives are skewed by their own knowledge. Because we know so much about advanced capture, we naturally think others should too. This podcast explains that this is not a character flaw - it's really just natural. Anyhow, just something to keep in mind when marketing to all those luddites out there.

Cheers.

Ralph

Tuesday, April 01, 2014

Heading to AIIM Conference 2014

Have a few minutes as I'm delayed in the Buffalo Airport for another hour it appears. Looking forward to heading down to Orlando for a few days of nice weather - even if I am going to be suffering from the eternal conference conundrum - you are stuck inside (at least) 90% of the time. But, nonetheless I'm certain the company will be good. I have a number of great appointments set up and am looking forward to catching up both on and off the record with multiple people and organizations.

There are also a lot of good conference tracks and roundtables on the agenda.

Free wi-fi in airports is a great development. I'm sitting here plugged in at one of those Southwest counters, working almost as efficiently as I would be at my home office (fingers crossed).

Speaking of hi-tech developments, I'm liking this AIIM app so far. From what I understand they are not going to have any paper agendas distributed at the event, so they are kind of forcing people to use the app. Seems to be working as there is certainly a good amount of activity on it. However, I just went through and tried to select my agenda and some of the events that were listed online seem to be missing in the app agenda. Need to figure this out, although I'll probably end up missing half the sessions I plan on hitting anyhow - as I get caught up in conversations.

Alright, plane is here. Should be boarding in a few minutes. Looking forward to seeing some of you in Orlando later today!

Scheduled for a root canal on Friday