Wednesday, July 08, 2009
Consumers Favor Going Green
Interesting results of a survey on consumers perceptions of "going green"mainly dealing with their printing habits. One of the things that makes the press release so interesting is the fact that it is sponsored by Lexmark but seems to encourage less printing. I guess that gives it credibility, because it's probably not in Lexmark's interest to encourage less printing. Clearly, there is a consumer interest in doing less printing, which bodes well for the document imaging industry. We're assuming of course that this desire go "go greener" spills over into the corporate world, where imaging vendors have always made their money. Of course, in the corporate world, ROI typically trumps environmental concerns, but introducing environmental concerns as a factor when an imaging system is on the table can't hurt.