Tuesday, September 27, 2011

Perceptive Discusses Content in Context

This week I came acorss this article on Fierce Content Management by Perceptive Software CTO Darren Knipp discussing how important it is for ECM vendors to embrace and control the context of conent. Knipp makes the point,  "Personas, processes, application integration and content types describe the context that we as ECM professionals need to design into our solutions in order for real value to be derived."

This reminded me of an article I wrote based on an interview with Perceptive VP of marketing Glenn Cross a couple months ago. Cross also discussed the importance of content in context and stressed that that is how Percpetive is going to differentiate itself from the big ECM ISVs like Microsoft, IBM, EMC, and Oracle going forward. "“Perceptive understands how people use content and the processes they use it in. Our software operates between content repositories and applications in areas like ERP, HR, and marketing. We serve up content, and try to anticipate what content is needed in processes related to those applications.”

It's good to see that Perceptive's CTO and VP of marketing are on the same page.



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