EMC Partners with Box

Probably should have seen this coming, ever since former EMC Chief Marketing Officer Whitney Tidmarsh was named the general manager at Box.Net. Last week, at EMC World, EMC and Box.Net announced a partnership. According to the press release, "EMC is working with Box to deliver integrated content management in the cloud."

I think this paragraph from the press release best describes what the partnership could accomplish: "The Post PC era gives birth to the 'new user,' who interacts with information from a variety of sources, across a multitude of devices, and considers Microsoft applications as part of the experience, not the driver. Integrating Box's cloud layer and user-friendly interface with EMC Documentum delivers the new mobile and external collaboration capabilities required for businesses to make better, faster decisions. These cloud-enabled joint solutions strike the right balance in giving users easy-to-use tools for accessing information regardless of device, with the control IT expects for capturing, managing, processing and preserving content."

Basically, at the AIIM show this year, where Box made a big splash, it received high marks for its user interface, but the ECM-savvy AIIM crowd was not at all impressed with Box's traditional content management capabilities. Hence, the marriage with Documentum. Good stuff I think.